The Problem with Justice

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Short thought for a late night: 16 year old kid takes the fall for a failed state and desperate measures.  Smalltime traffickers on the border get busted for an insatiable national drug habit written into the DNA of pop culture.  Parking tickets are left on the windshield of an auto-obsessed city choked with inefficient cars.

Cap and trade policy turns heroes into victimizers and gives rebels the right to be cool.

It’s not that justice isn’t deserved.  But enacting it often means radically distilling complex problems; purposely foregoing the forest you can’t save for the tree you can burn while you have the chance.  It sets up asymmetrical power structures that are counterintuitive and confusing to people on the outside.  And at some point, it goes from momentum to monotony.

Justice can be a terribly hard thing to brand.

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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