Announcing the Launch of (and the overhaul of my social media strategy)

Metabrand Green

I’ll admit it: when I started posting here back in October, I wasn’t convinced I’d last more than two weeks as a blogger.  Granted, it has only been a few months and I certainly haven’t hit the big-time yet, but I’ve found the experience to be a useful and rewarding way to keep my horizons open and my brain sharp.  So, I’m expanding.

Today I’m launching, a blog totally devoted to advancing the idea that has come to feature so prominently on these pages.  This will do a few important things:

  1. It will let me focus on metabrands properly, articulating the idea coherently and consistently (notice I’ve already dropped the hyphen) in the context of green business.
  2. It will allow me to publish a series of segments defending the idea of metabrand green in a public forum, seeking out some targeted feedback on the social web as the idea develops.
  3. It will free up Preparsed to get back to what it was founded as — a personal collection of a broad variety of interesting green- and brand-related topics to be saved for a later date.

But wait, there’s more!  I’ve also begun to experiment with Twitter… in other words, I finally stopped dismissing it outright and decided to try it for a few weeks before continuing to dismiss it.  Given the way things are going, however, I suspect my tenure in the tweetsphere might be more complicated than I originally intended.

Very interested in active feedback from anyone who feels motivated to share it on the MetabrandGreen project.

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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