GreenLAGirl exposes a would-been green fashion designer as an unwitting pawn of a sinister Dupont greenwashing plot.  Turns out that the pre-consumer Tyvek used in these high-concept clothes is neither recyclable in most municipalities nor anything close to the post-consumer TerraCycle-like products promised by the designer.

Score one more point for GreenLAGirl, who gained noteriety in ’05 for taking Starbucks to task on its ethical claims and Fair Trade shortfalls.

It remains unclear (though indeed highly suspect) the exact role that Dupont corporate played in this.  Regardless, it’s fascinating that major brands are still attempting to get away with such easily-exposable farces in an age of instant info access and plenty of GreenLAGirls ready to exploit them.  This part of the vocal minority isn’t going away anytime soon.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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