Moral Superiority

Jay Leno GMCruising NBC’s shiny new microsite for ‘Green Week’ (props to Phil for helping make it happen), I came across a collection of  lo-fi infomercial-like webisodes of Jay Leno plugging next gen cars from one of his infamous airport hanger shrines to all things wheeled.  Halfway through a long and awkwardly dry look at the Equinox Fuel Cell SUV (one I got to see up close at the Santa Monica AltCar Expo earlier this year), Jay quips that the funky molecule graphics plastered all over the side of the prototype give Fuel Cell drivers the ‘moral superiority’ to look down at ‘gas guzzling’ Priuses and wave away the excessive fumes.

Truth in every joke, right?

The meta-brand culture of being green fundamentally depends, and has always depended, on the existence of people who are less green.  Chalk that one up on the irony list.

© Ryan Cunningham 2008

1 Response to “Moral Superiority”

  1. 1 Josh Maxwell November 18, 2008 at 8:00 pm

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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