Tangiblity and the Morning After

At 9:30 AM on Wednesday morning, I went looking for a copy of the LA Times.  I checked more than twenty news racks and vendors in downtown LA, and couldn’t find a single one.  In fact, every single major daily had sold out by 9.  I wasn’t the only one who noticed.  It was the greatest sales day for print since September 12th, 2001.

Print is dying, but it isn’t dead, and one last asset that’s holding on is tangibility.  There’s something about the smell of the pages, the thud on your driveway, the texture on your table that will always be worth more than the convenience of an RSS feed.  What shocks me is that news organizations haven’t figured out how to harness that visceral value into anything more than the occasional morning-after commemorative edition.

Maybe someday they’ll stop fighting foregone conclusions and rebuild brands based on unique value.  Those somedays are running out.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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