Beyond Britain

edie reports that BP (the British Beyond Petroleum company), now almost a decade into its green-image re-brand, is bailing on planned clean tech investment in the UK in favor or US-based projects.  This is a decision apparently motivated by Obama’s promise of $150 billion investment in green energy over the next ten years.

There is indeed great human and physical capital abroad which can make the US transition easier.  But here’s to hoping that the go-West green gold rush doesn’t enrich the big players at the expense of real, sustainable solutions.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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