The only thing that’s changed is the name!

Albertsons Brand

Seen in asile 21.  Sure, it’s part of the trend of generics ‘getting more sophisticated’, but this glaring admission of name-change fluff seems to miss the point.  Brands are built on stories, not logos.  Even for paper towels.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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