First major national paper goes paperless

CSM Logo

NYTimes reported yesterday that the Christian Science Monitor — one of the nation’s leading newspapers with a hundred-year history in print — will stop printing daily editions and focus almost entirely on its online publishing operations.  It’s an effort to save costs and consolidate revenues that only CSM can swing at this point (its church-backed nonprofit status and already-shriveled readership make it a special case) but it’s a decision that many other embattled papers may soon find themselves facing.

Why has the news market been so slow to adapt to a new media landscape?  Is this a quartet on the Titanic, or a long-overdue shift to a better-adapted future?

I’ll be watching this closely over the next few months as I’m currently wrapped up in a relevant spec-work brand strategy project for a master’s branding class.  The subject?  An even more embattled paper–the LA Times.  Stay tuned.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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