Criminal Brands

Interesting story
last week about the bust of the Mongols biker gang.  Typical were the arrests and seizures of assets, but what caught me was the move to secure control of the the gang’s brand.  Per the LA Times:

In what he called an unprecedented move, O’Brien said he would seek to take control of the Mongols’ name, which the gang has trademarked, through a restraining order barring them from wearing it.

“We’re going after their very identity,” O’Brien said.

The constitutionality of the move is clearly debatable, as is the extent to which preventing public display of an arm patch will effectively supress common identification with the group.  But noteworthy nonetheless as recognition from a most unlikely source that brand is any organization’s most valuable asset.

© Ryan Cunningham 2008

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thoughts at the collision of business, brand and creativity

I'm Ryan Cunningham. I help companies and culture play nice with each other. At CREATURE we call this Brand Strategy, a term that carries a nice halo of reliability and structure. Here, I'm just another guy who thinks about the world and writes it down from time to time.

The result is a pile of knowledge to be used in, and for, the future. Feel free to sift through the heap for useful connections.

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